As you can see, I enjoyed the book event. Everything had been set up by the time I arrived at the store. I had printed a flyer with some of my background information and with information about some articles and stories that I have had published. I walked around the store and introduced myself to customers, telling them about my book and handing them a flyer. In the end, I sold five novels and gave away a copy of my novelette with it. For a first event, I think it went very well. And I have to add–the staff at Hallmark was wonderful. I really appreciate their help and support.
I became a vendor by talking to the manager in my local store. He initiated the process and the company approved me. It is a nice way to promote yourself in your area–people like local authors. Good luck!!